Why shop with us

By purchasing products from the BBC Children in Need Shop you are supporting disadvantaged children and young people across the UK. 

At BBC Children in Need, we work all year round to ensure that every child has a safe, happy and secure childhood and the chance to reach their potential.

Thanks to your generosity, we are currently supporting over 2400 projects across the UK, and in the last year, we helped improve the lives of 480,000 disadvantaged children and young people.

Together we will continue to make a real difference to young lives right across the UK.